Content Gap Analysis is the process of evaluating existing content on a topic and discovering “gaps” in that content to improve upon. It also helps a brand gain more authority on search engines, steal away competitor traffic, and expand their breadth of knowledge to help their customers. When you have a list, you can then start working your content plan around those specific search queries and fill in the gaps where there isn’t enough content for a keyword. You want each piece of content you create to target a keyword, and your keyword research helps you determine which words or phrases are being typed into Google and other search engines. You want to determine what KPIs are going to be most useful in measuring the success of your content gap analysis. By analyzing existing content, you can identify where your readers may be lacking valuable resources that may buy time.
A keyword gap analysis is vital part of keyword research that is used to discover new keywords and content opportunities. By conducting a keyword gap analysis, you can identify the keywords that your competitors are ranking for in search and your domain is not. Create new content to target these keyword opportunities to keep up with your competitors and pull more traffic from organic search. If there’s one thing to remember, it’s that keyword gap analysis is a powerful SEO tool that helps businesses identify gaps in their keyword strategy and surpass their competitors. By conducting a keyword gap analysis, businesses can discover untapped ranking opportunities and optimize their content accordingly. Keyword gap analysis is a process used to identify new search queries and keyword phrases that your organization can use to improve its visibility in search engine results.
This is a clever way of recognizing opportunities where you can increase search engine rankings and overthrow competitors’ high traffic. Use a hybrid approach with your paid search team to boost your visibility in challenging keyword groups. You can also track your keyword rankings for the keywords around which you’ve created new content. If you’re ranking higher in search engine results pages, then your analysis has been successful.
- A content gap analysis, then, is the process of discovering exactly what those gaps are and creating a plan that utilizes those gaps in your future content marketing initiatives.
- Before you start analyzing your website’s content, it’s important to know who you’re targeting.
- Now that you’ve gathered some background information, it’s time to get organized and find resources and tools to do your analysis.
- Building relationships with other website owners and bloggers can help you expand your network and improve those rankings over time.
- As a result of the research, the data studies by the SEO company can provide a clear direction for content improvement.
While you can use our free SERP similarity tool, it only gives a maximum of 3 keywords. (ie. You can examine up to 3 keywords to understand how much of the SERP they share together). If you’re only using our Keyword Discovery module, there’s no need to export each file as you can push the projects direct into the clustering module. Once the ‘seed keywords’ are identified, we now find all relevant keywords relating to that seed keyword. The workflow needs to be more holistic and mindful of content clusters, user journeys and what brings results. Below are classic examples of keyword search volume differences between Ahrefs and Semrush.
There Are Content Gaps And Keyword Gaps
We’ve already mentioned some ways you can manually gather data, such as by entering keywords into search engines. You can also perform a keyword gap analysis using Google Search Console. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable.
SE Ranking’s Competitive Research tool helps you to identify keywords that other companies target to drive traffic to their sites and rank in search, but your site doesn’t. This provides you with a list of keywords that could be valuable for you to target and gives you an insight into the type of content your competitors are producing to rank for these. In this section, we’ll look at exactly how to conduct a holistic SEO content gap analysis. Follow these steps carefully, and you’ll be able to identify any significant gaps in your content plan.
While this is a huge milestone in itself, all of the data and knowledge that you’ve gathered will yield you no results unless it sparks some action. There are many different approaches you can take to figure out who your SEO competitors are—the most rudimentary being a simple SERP analysis for relevant keywords. You can also use an SEO tool to identify which brands mainly rank for your keywords. TELEGRAM SEO JOIN LINK can even develop a workflow that includes a combination of both methods. Your keyword “gaps” are areas in which you could overtake your competitors and outrank them. In TELEGRAM CHAT FOR SEO , it’s a way to reveal keyword opportunities you’re missing out on.
But how can you know where and how to improve the performance of your content? Further, you will likely start ranking better and gaining more visibility for related searches as well. This expands your ‘visibility footprint’ in search, which helps to diversify your search traffic across a broader set of user search queries. These are ‘big data’ solutions that collect ranking data on billions of keywords/keyphrases and websites around the world. By leveraging these tools — such as those highlighted further below — you can gain a competitive edge and improve the visibility of your website in search engine results. Finding and fixing or closing important content gaps is a big part of this process.
So we’re going to be looking at content, we’re going to be looking at links, and we’re going to be looking at tech SEO. We’re going to look at how our competitors perform from each of those and how we compare. My name is Lidia Infante, and I’m the Senior SEO Manager at sanity.io. Today, I’m going to be talking to you about SEO gap analysis, and yes, I know it’s a very unsexy topic, but bear with me because it’s worth it. In today’s Whiteboard Friday, Lidia Infante shows you her recommended strategies for successful SEO gap analysis.
How To Conduct Link Gap Analysis
Content gap is primarily focused on the desires and wants of your target audiences. You’ll need to make sure you have a content team capable of planning, organizing, writing, optimizing, and editing all your new content. You must also facilitate seamless communication between your content, marketing, and social media teams should any unexpected opportunities arise or plans change. By using a customer journey mapping template, you can create a visual representation of your strategy.
Performing keyword research allows you to start connecting the dots between what your customers have told you and what the data from search engines is showing. When you’re able to measure your results, take note of how much traffic is driven to each page, your keyword rankings, organic traffic, and click-through and conversion rates. Using a topic analysis template is crucial, as it will help you identify any gaps that exist for each keyword of interest. It’s essential that you take the time to examine all of your data before moving forward with anything else.
With Google now ranking against technical measures such as page speed and core web vitals, the right content can still perform poorly in the SERP if the page’s technical performance is poor. Once you have outlined your competitive analysis and you understand the keywords you will target, begin by looking at the top ten pages that rank for these keywords. Look at information such as the backlinks pointing at the pages, where and when the keyword appears, and the quality of the content. Look for gaps that you can use to advance the ranking of your own material. You want to focus on your online competitors, which means that if you found any new ones while looking at the Share of Voice metrics, make sure they also have a place in your analysis. Look at their content strategies, such as their Quick Answer placements, local 3-pack rankings, and image search placement.
