So, in the end, Google will rank the ultimate guide above the other shorter posts about keyword research. Google crawls websites by following internal and external links using a bot called Googlebot. This bot arrives at the website’s homepage, renders the page, and follows the first link. By following the links, Google can work out the relationship between the various pages, posts, and other content. This way, Google finds out which pages on your site cover a similar subject matter. …
